Tag: Customers’

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

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Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company …

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power …

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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences …

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Facebook 101: Let Your Customers Create Word of Mouth, Advertise Your Business, and Grow Your Sales

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If you have a business, your customers are on Facebook! Now what?No matter what kind of business you have, you can boost your profits by knowing how to market with Facebook. This book guides you each step of the way, showing you how to create a powerful Facebook presence that will attract new customers and …

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Sales Questions That Close the Sale: How to Uncover Your Customers’ Real Needs

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This volume gives salespeople at all levels guidance for asking the right questions. It shows them how to: formulate questions that generate meaningful dialogue; funnel a prospect from an opportunity to a sale; determine a client’s true motivation; pace a conversation, gain and keep client interest and maintain control of the conversation; present solutions; and …

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The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

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Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are …

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