Tag: Brand

Narrative Brand Planning: Wie Marken zu echten Helden werden (German Edition)

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Narrative Brand Planning – wie Marken zu echten Helden werden Das digitale Zeitalter hat die gute alte Werbewelt gehörig auf den Kopf gestellt. Mediennutzer haben sich vom passiven Konsumenten hin zu aktiven Produzenten von Medieninhalten entwickelt – und das jederzeit und überall! Leider hat das konventionelle Marketing die Menschen schon seit langem aus den Augen …

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Permanent link to this article: http://www.learnsale.com/sales-training/sales-call-planning/narrative-brand-planning-wie-marken-zu-echten-helden-werden-german-edition/

Soaring on Your Strengths: Discover, Use, and Brand Your Best Self for Career Success

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Robin Ryan’s groundbreaking new book is designed to help readers take advantage of a paradigm shift in the workplace. Instead of hiring or promoting generally qualified people and improving their weaknesses, companies are now looking for workers who have the strengths that match particular jobs. Ryan shows readers how to identify those strengths and use …

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Permanent link to this article: http://www.learnsale.com/sales-training/negotiating-training/soaring-on-your-strengths-discover-use-and-brand-your-best-self-for-career-success/

Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

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How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their …

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Permanent link to this article: http://www.learnsale.com/sales-training/sales-call-planning/brand-growth-barriers-identify-understand-and-overcome-them-management-for-professionals/

Luxury Talent Management: Leading and Managing a Luxury Brand

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When people wish to enter a specific industry they are rarely given the opportunity to understand how it functions, what sort of critical competencies are looked for, and how to build a career within this industry. The luxury industry is quite unique and has major differences with other brand–centered industries that one has to understand …

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Permanent link to this article: http://www.learnsale.com/sales-training/negotiating-training/luxury-talent-management-leading-and-managing-a-luxury-brand/

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

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Leverage the power of the world’s largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: …

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Permanent link to this article: http://www.learnsale.com/sales-training/networking-training/maximum-success-with-linkedin-dominate-your-market-build-a-global-brand-and-create-the-career-of-your-dreams/

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power …

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Permanent link to this article: http://www.learnsale.com/sales-training/networking-training/likeable-social-media-how-to-delight-your-customers-create-an-irresistible-brand-and-be-generally-amazing-on-facebook-and-other-social-networks/