Most presentations of quantitative information are poorly designed—painfully so, often to the point of misinformation. This problem, however, is rarely noticed and even more rarely addressed. We use tables and graphs to communicate quantitative information: the critical numbers that measure the health, identify the opportunities, and forecast the future of our organizations. Even the best …
Category: Sales Management
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Apr 24 2013
Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences …
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Apr 22 2013
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, …
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Apr 22 2013
Organix Organix Adult Less Active Dry Dog Food, 14.5-Pound
Castor & Pollux Organix Weight Management Adult Dry Dog FoodCastor & Pollux Organix Weight Management Adult Dry Dog Food is ideal for dogs with weight challenges and those who prefer relaxing on the couch to long runs through the neighborhood. Your dog may need to lose a few pounds, but that shouldn’t mean sacrificing taste …
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Apr 22 2013
Cheetah Mounts A32B 3 Tier Electronic Component Glass Shelf Wall Mount Bracket with Cable Management System
The AS3B is a tri-shelf cable management system. It can be used with or without a Plasma/LCD mount. This unit is designed to fit under your display and provide an on wall solution for other components such as cable boxes, DVD players, game consoles, and stereo components. There are three 2.25-Inch holes on the aluminum …
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Apr 22 2013
The Leaky Funnel
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is …
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Apr 22 2013
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit …
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