Tag: Barriers:

Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

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How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr├╝ger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their …

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