How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their …
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Permanent link to this article: http://www.learnsale.com/sales-training/sales-call-planning/brand-growth-barriers-identify-understand-and-overcome-them-management-for-professionals/
May 02 2013
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.You’ve done the hard work. Your product or service works beautifully – but something is missing. People just don’t see the big idea – and it’s keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want …
Permanent link to this article: http://www.learnsale.com/sales-training/presentation-skills/the-art-of-explanation-making-your-ideas-products-and-services-easier-to-understand/
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