The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is …
Tag: Funnel
Permanent link to this article: http://www.learnsale.com/sales-training/sales-call-planning/the-leaky-funnel/
Apr 22 2013
The Leaky Funnel
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is …
Permanent link to this article: http://www.learnsale.com/sales-management/pipeline-management/the-leaky-funnel-2/
Apr 19 2013
The Funnel Principle: What Every Salesperson Must Know About Selling
Selected by Selling Power Magazine as one of the 10 Best Books to Read in 2010! For years, sales executives have viewed the sales funnel, a.k.a. the pipeline, as a tool that salespeople might use to keep track of accounts and opportunities. That is, something nice to have but not necessary to run the business. …
Permanent link to this article: http://www.learnsale.com/sales-management/pipeline-management/the-funnel-principle-what-every-salesperson-must-know-about-selling/
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