The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is …
Tag: Leaky
Permanent link to this article: http://www.learnsale.com/sales-training/sales-call-planning/the-leaky-funnel/
Apr 22 2013
The Leaky Funnel
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is …
Permanent link to this article: http://www.learnsale.com/sales-management/pipeline-management/the-leaky-funnel-2/
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