As the authors note in the preface to the sixth edition, “The study of persuasion is not static. Any single edition is but a snapshot of a continuously changing landscape.” For over two decades, Gary Woodward and Robert Denton have blended a historical and rhetorical focus with social psychology to explore the dynamic and fascinating …
Tag: Persuasion
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May 31 2013
Persuasion in the Media Age
Persuasion is omnipresent in today’s media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help …
Permanent link to this article: http://www.learnsale.com/sales-training/sales-call-planning/persuasion-in-the-media-age/
May 23 2013
Presentation S.O.S.: Persuasion in 9 Easy Steps
Creating a powerful connection with an audience is one of the most guilt-free, indulgent pleasures that the professional world has to offer. It can be satisfying and mood elevating, as well as a career-enhancing experience, to create a strong connection with the audience. I’m going to give you instructions that are easy to follow, show …
Permanent link to this article: http://www.learnsale.com/sales-training/presentation-skills/presentation-s-o-s-persuasion-in-9-easy-steps/
Apr 30 2013
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, …
Permanent link to this article: http://www.learnsale.com/sales-training/presentation-skills/the-art-of-the-pitch-persuasion-and-presentation-skills-that-win-business/
Apr 24 2013
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI’s hostage rescue training program. In The Art of Woo, they present their systematic, …
Permanent link to this article: http://www.learnsale.com/sales-training/strategic-selling/the-art-of-woo-using-strategic-persuasion-to-sell-your-ideas/
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