Tag: Selling

Professional Selling: A Trust-Based Approach

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PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed …

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Exchange Behavior in Selling and Sales Management

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Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:* A revolutionary framework to describe the dynamics of consumer and organizational buying …

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Retail Detailed: Secrets to Selling Retail Chain Stores

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‘SALESPEOPLE: I want you to sell more merchandise, more successfully, to more retail chain store buyers,’ says Merrill Lehrer.What does it take to sell to a retail chain store? Retail Detailed: Secrets to Selling Retail Chain Stores will aid salespeople and manufacturers calling on retail stores to understand the chain store buyer. Comprehend how a …

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Selling Asap: Art, Science, Agility, Performance

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Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today’s fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts–they want trusted advisors. This invaluable guide stresses the …

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Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price

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In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client’s terms, orient a pitch …

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Selling Is a Team Sport : Turn Your Whole Organization into a Living, Breathing, Selling Machine

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Organize Your Whole Company for Sales SuccessThe old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—all of your employees—sell the product. Selling is more about fulfilling the true needs of the customer …

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Selling to the Top: David Peoples’ Executive Selling Skills

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David Peoples reveals how you can reach the decision makers at the top and clinch the sale. It’s tougher than ever to win over today’s customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful …

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99 Ways to Master the Art of Selling

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99 Ways to Master the Art of Selling should be in the hand of every sales and business person. This highly accessible resource should be required reading for anyone who is serious about improving their sales techniques, and be in the top 3% of the company. If your goal is to make a six figure …

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Dimensional Selling: Using the Breakthrough Q4 Approach to Close More Sales

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A powerful, behavioral-based approach to closing sales Called dimensional selling, the Q4 model evaluates customers’ specific behavioral patterns. It enables sales professionals to tailor presentations to personality traits, thereby forging strong bonds of trust and enduring relationships with customers. Psychologists Victor Buzzotta and Robert Lefton present this proven sales approach based on behavioral science that …

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Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales

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Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or trainingLack of formalized sales training, resources, and methodologies provided by their companiesDue to the recession and downsizing era, lack of 12-18 month professional sales training for new hires …

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